This image was shot for Prosoco. They manufacture water repellent products that are unsurpassed by any similar commercial product. Here, in this photo, I wanted to capture the feeling of weightlessness of a 35 pound block in the hands of Bill.  Dressed as Mr. Average Joe Contractor, Bill throws the block with both hands into the air. At the precise moment he quickly moves his left hand down and the block momentarily seems as if it's no problem to for Bill to hold in this position.